Douglas on September 9th, 2024.
Intro to Lead Scoring: Boost Your Marketing Efficiency Hey there, digital dynamos! Doug Digital here, back with another episode of Keep on Clicking. Today, we’re diving into the world of lead scoring – a game-changer for any marketer looking to focus their efforts and boost conversions. What is Lead Scoring? Now, you might be...
Douglas on September 8th, 2024.
In this article, we’re going to be setting up a simple GA4 event using Google Tag Manager that will allow us to see how many of our affiliate links are being clicked. Now, you could certainly track your affiliate links from the likes of Pretty Links, but Google Analytics will enable us to layer google behavioural data such as geo...
Douglas on April 29th, 2022.
In this short article, I’ll walk you through how to add Google Tag Manager (GTM) to a Pardot landing page. The good news: this is going to be very easy, and it will require no developer to install. If you’ve got a spare five minutes and the necessary permissions on each platform, it’s going to be a doddle and should take you no more than...