I'm a digital marketing expert with more than 10 years experience in the biz! When I'm not working, I'm enjoying video games, playing with my dog Shadow and fawning over all things technology.
Douglas on November 23rd, 2024.
Introduction to Checkout Experiences The checkout experience in e-commerce is a critical component influencing consumer behavior during online shopping. It refers to the series of steps a customer undergoes to complete a transaction after selecting items to purchase. The efficiency and intuitiveness of this process can significantly...
Douglas on October 21st, 2024.
Overview of the Reflect app Reflect is another player in the busy intersection of AI-enhanced note-taking apps. The Reflect app has been developed by a small team with a strong track record, including Alex MacCaw, Software engineer and founder of the tremendously successful marketing enrichment tool ClearBit, which was recently acquired...
Douglas on September 25th, 2024.
Craft a killer Digital Marketing Strategy! This comprehensive guide unlocks SEO, social media marketing, content, email, and more to propel your online presence.
Douglas on September 9th, 2024.
Intro to Lead Scoring: Boost Your Marketing Efficiency Hey there, digital dynamos! Doug Digital here, back with another episode of Keep on Clicking. Today, we’re diving into the world of lead scoring – a game-changer for any marketer looking to focus their efforts and boost conversions. What is Lead Scoring? Now, you might be...
Douglas on September 8th, 2024.
Introduction: Transitioning from Yoast to RankMath Over the years, I have used various SEO plugins, with Yoast SEO being a notable constant in many of my projects. Its reliability and robust feature set have made it a go-to for many WordPress users. However, with the rising popularity of the RankMath WordPress plugin, my curiosity was...
Douglas on September 8th, 2024.
In this article, we’re going to be setting up a simple GA4 event using Google Tag Manager that will allow us to see how many of our affiliate links are being clicked. Now, you could certainly track your affiliate links from the likes of Pretty Links, but Google Analytics will enable us to layer google behavioural data such as geo...
Douglas on September 7th, 2024.
Introduction to Presto Player Presto Player is an innovative and intuitive video player plugin designed specifically for WordPress, aimed at enhancing the way you integrate and display videos on your website. As a powerful tool for content creators and developers, Presto Player offers a variety of functionalities that ensure a seamless...
Douglas on August 29th, 2024.
If you’re looking for a seamless way to sell your products or services directly from your website, learning to embed ThriveCart on your website is the answer. It’s a straightforward process that can significantly enhance your customer’s buying experience. Unsure whether ThriveCart is worth your time? Read my ThriveCart...
Douglas on August 21st, 2024.
Running your very own wordpress blog? Then you need to check out my favourite wordpress plugins — many of which are running on this very blog! 1. The wordpress plugin for organisation: Folders To kick things off, organization is key for me, and I achieve this through the Folders plugin. This simple yet powerful tool allows me to...
Douglas on August 18th, 2024.
Essential Recording Hardware When setting up a home recording studio, the selection of essential recording hardware cannot be understated. The cornerstone of any studio is the audio interface, which serves as the crucial link between your microphones, instruments, and computer. This device converts analog signals into digital audio,...